Sartorius Digital: Elevating Your Online Presence with SEO

Written By Sara Sartorius

For over 15 years, Sartorius Digital has been helping clients grow their online presence through expert digital services, including SEO, PPC, affiliate marketing, content marketing, and technical SEO. This month, we are focusing on SEO and how to improve your website performance with our top ten tips for Search Engine Optimisation.

With today’s fast-paced digital world, users no longer have the time to read extensive content. They want quick, relevant information that is easy to access. Your content must be concise, well-structured, and technically optimized to maximise engagement and visibility.

Top 10 SEO Tips to Improve Website Performance

1) Maintain Technical Consistency

  • Ensure proper use of meta tags, headings, and a well-structured website layout for better search engine indexing and ranking.

2) Optimise Imagery for SEO

  • Use relevant image labels and descriptions.

  • Add alt tags to help search engines understand the image content and improve discoverability.

3) Understand Algorithm Needs and Market Share

  • Analyse the percentage of users on Google, Bing, and other search engines.

  • Identify and understand the behavior of your target audience across different search engines.

4) Strengthen Internal Linking and External References

  • Connect content using:

    • Imagery

    • Blog posts

    • Social media links

    • References to authoritative websites

5) Keep Visitors Engaged with Smart Navigation

  • Open external content in a new window to prevent losing website visitors.

  • Design your website like a maze that keeps users exploring rather than exiting prematurely.

6) Utilise Video Content

  • Include engaging, relevant videos to boost search rankings.

  • Keep videos concise and informative to retain viewer interest.

7) Refresh Content Without Changing URLs

  • Regularly update landing pages with fresh content while maintaining the original URL.

  • Ensure updates keep the content engaging and aligned with search intent.

8) Research Keywords and Trends

  • Use tools like SEMrush and Google Ads Keyword Planner to identify high-volume search terms.

  • Focus on keywords relevant to your target audience and market.

9) Address Technical Issues Promptly

  • Keep your website software up to date.

  • Use tools like Screaming Frog and CMS reports to identify and resolve technical issues.

10) Build Quality Backlinks

  • Encourage affiliates, advocates, and employees to share your content on social media.

  • Obtain backlinks from reputable sources to boost search engine credibility.

Keeping your content relevant, fresh, and engaging is crucial for SEO success. Encourage content sharing by offering incentives and ensuring your website is properly measured with Google Analytics and other performance tracking tools.

Implementing these SEO best practices will improve your website's visibility, attract more visitors, and ultimately drive higher conversions.

Sara Sartorius
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