Yuken Europe

Precision Engineering at Yuken Europe

Yuken Europe - SEO vs PPC

Sartorius Digital has been supporting Yuken Europe to deliver a content strategy that develops and improves their website.

Already, within the last 6 months we are seeing huge success.

Over this period, we have strengthened the Yuken Europe website and improved their SEO with an increase of 4,862 users. This equates to a huge 22.2% increase with page views increasing by 11.4%. We accomplished this by identifying channels for marketing, focussing on USPs for Yuken and key marketing messages actioned through blogs and a robust social media strategy, alongside the co-ordination of the marketing for their exhibition stand at the international MACH 2022 in Birmingham earlier this year.

We have focussed the marketing priorities of Yuken Europe with 5 key pointers and 5 key KPIs borne from feedback, which identify key messages around quality, excellence, respect, reliability and communications.

Already in the first quarter, we see an SEO conversion rate at 8,514, and with a target of 34,056 aim to see a huge 27% increase. The aim now is to deliver an equally vigorous PPC campaign to further strengthen the ever-improving results from the website and SEO.

If you would like to work with Sartorius Digital to review and energise your existing marketing strategy email sara@thefifthsector.co.uk.